Matthew Hammon

Marketing Leader & Advisor

Work with me

I am a marketing leader with over a decade of experience within marketing agencies, public companies, private equity and venture-backed startups. My work encompasses B2B Marketing, with primary interests being verticalized SaaS, AI/ML, and ad-revenue based businesses.I am currently employed full-time as the the Head of Demand Generation at Yelp. I also advise, and consult with, startups.

I specialize in working with B2B companies and consult with marketing teams, executives and investors across the following areas:• Performance Audits• Industry and category sizing, risk, and potential in M&A transactions• Growth Marketing & Revenue Operations• Messaging & Positioning• Digital Channel Strategy• Martech Strategy

About me

My professional experience spans employment at Australian and US-based companies including Google, Yelp, Appian, Labelbox & Sentient AI.I also maintain my admission as an Australian Trade Marks Attorney and retain a primarily academic interest in intellectual property law matters and policy. I have represented clients before the Australian Trade Marks Office (IP Australia) and the World Intellectual Property Organization (WIPO).

Academic Background

- University of Illinois at Urbana-Champaign - Master of Business Administration- University of Technology, Sydney - Master of Intellectual Property (Law)- University of Southern Queensland - Bachelor of Commerce (Business Law)- Cornell University - Executive Certificate in Marketing Strategy

Professional Affiliations & Memberships

- Australian Computer Society - Member & Certified Professional- Trans-Tasman IP Attorneys Board - Trade Marks Attorney (Australia)- Institute of Patent & Trade Marks Attorneys (IPTA) - Member

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